1- The marketing program aims to introduce the knowledge aspects that contribute to sustainable development
2- Providing the Marketing Department with the technological aspects that contribute to expanding students' knowledge of marketing activities
3- Community service by preparing students specialized in marketing work
4- Focusing on creativity and innovation for students in order to excel in serving the local, regional and international labor market
5- Developing students ’scientific and research skills and capabilities in the field of marketing
6- Servicing the productive and marketing process by providing students who are able to study and analyze the market and identify and fulfill needs and desires.